Special Olympics Georgia & Denny’s Kick Off Year-Long Partnership

Wendy Bigham                                                                                       Stephanie Fink
Special Olympics Georgia                                                                  Hill & Knowlton (Denny’s)
770-414-9390 ext. 117                                                                     305.443.5454
Wendy.Bigham@SpecialOlympicsGA.org                  stephanie.fink@hillandknowlton.com<mailto:stephanie.fink@hillandknowlton.com>

Consumers Can Now Help Support Special Georgia at Denny’s

Atlanta/Georgia May 27, 2010 – Special Olympics Georgia (SOGA) and Denny’s (NASDAQ: DENN) announced a year-long, national partnership to raise awareness and support for people with intellectual disabilities across the country. Denny’s Gold Medal Program, the first of two national Special Olympics initiatives, provides guests the opportunity to benefit SOGA by purchasing a paper “Gold Medal” for $1 or more. One hundred percent of the funds raised from the Gold Medal Program will help support athletic training and competitions for athletes with intellectual disabilities. Guests can conveniently benefit SOGA by purchasing a paper “Gold Medal” at more than 1,000 Denny’s locations across the country now through July 12, 2010. Additionally, starting August 24th and continuing through summer 2011, Denny’s will donate 10 cents to Special Olympics for every All-American Slam® sold at participating locations.

“We are honored to be in partnership with Denny’s and are looking forward to the relationship. This promotion will help us spread the news about the 23,078 children and adults who are athletes in the Special Olympics Georgia program. The athletes are courageous in their hard work and never give up. They have a positive outlook on life and are always striving for the gold medal. Thank you Denny’s for your commitment and belief in the athletes and in Special Olympics Georgia,” said SOGA CEO Georgia Milton-Sheats.

Denny’s partnership with Special Olympics goes along with its mission to serve.

“Our recent partnership with the Special Olympics is consistent with our mission to serve the diverse needs of the many communities we serve across the nation,” stated Nelson Marchioli, CEO and President of Denny’s. “Through our involvement and promotion of this worthwhile campaign, we hope to be able to build awareness for and make a distinctive contribution to an important cause that is all too often overlooked.”

The new partnership between Special Olympics and Denny’s was celebrated this week at a Denny’s in Dallas, TX. The kick-off events included a Special Olympics Torch Run with local law enforcement officers, an official press conference and a Denny’s $2 $4 $6 $8 Value Menu™ donation promotion.

Denny’s guests participating in the Gold Medal Program will receive a special lapel sticker with the slogan: ‘I’m a Fan, I gave today’.

About Special Olympics Georgia
To provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy, and participate in the sharing of gifts, skills, and friendship with their families, other Special Olympic athletes and the community.
About Denny’s

Denny’s is one of America’s largest full-service family restaurant chains, with more than 1,500 locations. For more than 50 years, Denny’s has been serving up real breakfast 24/7. Home of the famous Grand Slam® breakfasts, Denny’s provides a variety of flavorful food and beverage choices. For more information on Denny’s, please visit www.dennys.com.
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