At the beginning of each year, from January 2 – January 23, millions of paper torch icons are distributed to Publix Supermarkets and sold for a $1, $3 or $5 donation at the register, with the proceeds benefiting Special Olympics Georgia (SOGA). In 2015, SOGA received approximately $614,000 from this three-week promotion! Designed to raise awareness of SOGA, this promotion is in collaboration with Publix sponsorship of the Law Enforcement Torch Run (LETR).
Publix’s support of this program is particularly unique because many of SOGA’s athletes are employed at various Publix locations throughout the state. The LETR involves more than 1,000 law enforcement officers from over 100 agencies who take part in various runs spanning two weeks in May in which they pass the Special Olympics Georgia “Flame of Hope” across the State. All of the relays converge at Emory University (Atlanta) during the State Summer Games Opening Ceremony. The LETR is the largest annual fundraising event benefiting Special Olympics Georgia with Publix being the longest and largest single donor to the program.
So come and support your Special Olympics Georgia athletes by purchasing your “Torch’ icons at all Publix store January 2 – 23, 2016. Thank you Georgia for your support!